Tag: typefaces

0. Introduction What typeface should I use? I’ve lost track of how many times I get this asked. Probably twice a week, maybe more. Even in projects where I work as a consultant, this question is usually the first step — even with amazingly skilled graphic designers. Heck, when Michael Paul Young asked me to […]

[2026/09/14]: This article became the most popular I’ve ever written. Since it was written a long time ago, I decided to rework it: polishing the wording to facilitate comprehension, fixing dead links and typos, and adding interactivity. Still, it remains faithful to the original — a lot of people discussed it and helped me flesh […]